EVOLVE - INNOVATE - CONNECT
NEVER ENDING LifeCYCLE of RADIO
The world changes, radio evolves
Evolution refers to the resilience of the radio to its sustainability. Radio has indeed accompanied historical moments, like moments that are personal to us. Broadcasts and public speaking marked an era. Voices and music have accompanied our daily lives. Radio has been following changes in our world for over a century, evolving with it. From AM to FM to XM and from Stereos to cars, radio has always been part of our lives. Radio remains the world’s witness and relay.
THE WORLD CHANGES, RADIO ADAPTS AND INNOVATES
Radio has had to adapt to new technologies to remain the go-to medium of mobility, accessible everywhere and to everyone. Whereas yesterday’s radio was simply a transistor on our kitchen tables, nowadays the radio follows us on each of our trips thanks to smartphones. Technological progress and digitization have made it possible for the radio to adapt to our new behaviors and lifestyles. Radio is no longer just a sound medium: today, the radio has reached all parts of the world from rural Africa to South pole. Radio will continue to innovate and evolve for many generations. Can you play a role in it?
THE WORLD CHANGES, RADIO CONNECTS
The connection highlights radio’s services to our society—natural disasters, socio-economic crises, epidemics, etc. No matter the events, radio connects us to forge or maintain links. Public service announcements, alerts, and broadcasts, even the latest cellphone towers, are examples of services provided and solutions offered by radio to best meet listeners’ needs.
As the world changes, so do radio. Thus, during the Covid 19 pandemic, radio made it possible, for example, to ensure continuity of learning, to fight against misinformation, and to promote barrier gestures.
